WISCONSIN · 72 COUNTIES · 2027 FILINGS · SEPTEMBER 2026
What does employer health coverage cost in Wisconsin?
Wisconsin insurers asked for 21.5% on marketplace plans for 2027. The national median is 15.3%.
Employer group plans asked for 15.5%. Out-of-network coverage is the thing to check first. 54 of the 72 counties have a PPO or POS filed, and the other 18 have neither.
Wisconsin, by the filings
What did insurers actually file for Wisconsin?
Every figure below comes from the filings insurers submitted to regulators. 2027 numbers are requested, not approved. Approvals land in October.
| Wisconsin | Figure | What it tells you |
|---|---|---|
| 2027 requested change, marketplace plans | +21.5% +10.7% to +30.9% across 12 insurers | 7th steepest in the country. The national median is 15.3%. |
| 2027 requested change, employer group plans | +15.5% +0.2% to +20.1% across 16 insurers | Group asked for 6.0 points less than marketplace here. |
| 2026 approved change | +13.9% marketplace +10.4% group | Compounded with 2027, that's roughly 28% to 38% on top of 2025. |
| Lowest cost silver plan, age 40, typical county | $623 per month $526 to $774 across counties | The number a CHOICE Arrangement contribution has to cover to pass the IRS affordability test. |
| Counties with a PPO or POS plan filed | 54 of 72 | 18 Wisconsin counties have neither, so the answer changes inside the state line. Check the county your people live in. |
| Typical county, lowest cost silver by plan type | $631 HMO · $771 PPO | A PPO costs about $140 per month more here. |
| Marketplace vs group cost per member per month, 2026 | $829 marketplace $808 group | Group plans cost less per member here. Wisconsin is not one of the 22 states where marketplace wins on price. |
| Insurers competing per county | 1 to 5 | At least one Wisconsin county has a single insurer, so there's no competition on price there. |
| Out-of-network plans sold off the marketplace | 1,993 enrolled 26 POS and PPO plans | POS and PPO coverage is sold off the marketplace in Wisconsin, and a CHOICE Arrangement can pay for it. Buying off the marketplace costs the employee any premium tax credit, which an affordable arrangement rules out anyway. |
What it means for a Wisconsin employer
Your renewal is going to be ugly. What are you allowed to change about it?
A 21.5% request on top of 13.9% approved last year is the kind of number that ends up as a benefit cut or a cost shift onto staff. Neither is the only option.
The Wisconsin-specific read: group plans cost less per member per month here, so a CHOICE Arrangement isn't the obvious lever. What Wisconsin does have is out-of-network coverage still on the shelf, which means the door stays open if your census makes the math work.
Where the money actually is at these rates: not the plan type, the design changes inside it. Sourcing 2,000+ medications at a $0 copay for the whole household. Unlimited virtual primary and behavioral care so a $0 visit replaces an urgent care trip. A supplemental layer that pays the employer back every pay period instead of adding a line item.
Those have landed at $2,000+ per employee per year in real client projects, with about $988 per employee per year in new cashflow on top of that and independent of it. About $100K per year for every 50 people. $0 upfront, billed out of savings, live in 30 to 45 days. Same broker, same doctors, same cards.
Compare the 12 plan designs · All 50 states and DC · PPO availability by county · Benchmark your cost
If your Wisconsin renewal came back flat instead of 21.5%, what would you put the difference into first?
Results vary by group size, plan design, and utilization.
Sounds concerning? You have options.
21.5% is the ask. What are you allowed to do about it?
A request that size usually ends up as a benefit cut or a bigger payroll deduction. Neither one is the only option, and neither one is the cheapest.
Here's the part that isn't anyone's fault. The systems that surface plan options only surface what's already inside them. The marketplace shows you what insurers filed for the marketplace. Your broker shows you the markets their appointments reach. Both are doing their job. Neither one can show you what sits outside it.
99% of the brokers we talk to have never had visibility to our programs. They sit outside their commissioned channels.
| What you run today | What changes | Range observed |
|---|---|---|
| Fully insured, mid-market | Level-funded, shelf-rated, or a partially self-funded design, so a good claims year comes back to you instead of staying with the carrier. | 15 to 25% of plan cost |
| Already self-funded | Stop-loss restructured, a captive layer, and claims priced off a defensible benchmark instead of a billed charge. | 20 to 30% of plan cost |
| Any plan, any funding | Layers that sit on top of what you already run. 2,000+ medications at $0 to the whole household. Unlimited virtual primary and behavioral care. A supplemental layer that pays the employer back every pay period. | $2,000+ per employee per year plus up to about $988 per employee per year in new cashflow about $100K per year for every 50 people |
| A group plan you can't move yet | A GCHRA or EBHRA running alongside it, so people buy what they actually need with pretax dollars without touching the plan itself. | No audited range published. Depends entirely on take-up. We won't print a number we haven't measured. |
| Ready to leave the group plan | A CHOICE Arrangement. Defined contribution instead of a defined plan. Your cost becomes a number you set rather than a renewal you receive. | Priced per census. Whether it beats your group plan depends on the county mix in your census, not the state average. |
Why the ranges are keyed to what you run today and not to a product name: that's how they were measured. Every range above comes from completed client projects, grouped by the employer's starting point. We don't publish a savings percentage next to "level-funding" or "captive" as a category, because nobody measured a category. If you see a number like that anywhere, ask what it was measured on.
$0 upfront. Billed out of savings. Live in 30 to 45 days. Same broker, same doctors, same cards. First-year ROI has landed at 10 to 16x across completed projects.
Compare all 12 plan designs · Benchmark your own cost · Get it priced on your census
If one of these came back at the low end of its range for your Wisconsin group, which line in your budget would you want it to pay for first?
Ranges are what we have observed across completed engagements. They are not a guarantee, not a quote, and not an offer of coverage. Your result depends on group size, plan design, census, and utilization.
Where these Wisconsin numbers come from
Rate changes are the midpoint of what each insurer requested in Wisconsin, from the CMS rate review service, pulled September 17, 2026. 2027 figures are proposed and still under review; regulators can trim them before approvals land in October. County premiums are the lowest cost plan per metal level for a 40-year-old non-smoker before any subsidy, from the CMS marketplace plan and rate files for plan year 2026, covering all 72 Wisconsin counties.
The marketplace versus group cost comparison uses the 2026 average premium per member per month from the insurers own filings on both sides, weighted by enrollment. It is an average across each plan's enrolled mix, not a same-metal, same-plan-type quote. Plan-type availability counts every marketplace plan filed in every Wisconsin county and asks whether any of them is a PPO or POS, because the split that matters is whether a doctor outside the network is covered at all. Off-marketplace plans are counted separately, at state level, from the insurers' 2026 rate filings.
Nothing here is a quote.
