DIFFERENTIATING VALUE ยท MEMBERSHIP BOOSTER ยท $0 ASSOCIATION COST
Can membership go from a "nice-to-have" to a "must-have?"
Coverage your members can't get on their own, at a price they won't see anywhere else.
THE BIG QUESTION
What makes people want to join and stay?
Something they can't get anywhere else. Not conferences, a newsletter, a directory and a discount program nobody uses. Costs and margin pressure are increasing for everyone, and people are cutting back. Are you offering something truly differentiating, or do members increasingly ask what value they're getting for what they're paying?
Give them something they genuinely can't get alone, and renewal stops being a question.
WHAT MEMBERS GET
$0 copay healthcare and prescriptions for the whole household
No employer required: gig, contract and self-employed all qualify
10x+ below retail what they'd pay buying it alone
No underwriting: no health questions, no screening, nobody gets turned down
WHAT MEMBERS ACTUALLY GET
What would your members use?
Not another discount card. Coverage that shows up when someone is sick, or worried, or stuck.
Care they can afford
$0-copay prescriptions on 2,400+ medications for the whole household, plus unlimited virtual urgent care and same-day behavioral health. For a self-employed member, this is the difference between having coverage and not.
The everyday things
Dental, vision, hearing, fitness, pet care, legal services, identity protection, roadside and travel. The benefits members shop for individually and overpay for every time.
Help when life gets hard
Patient advocacy, caregiver concierge, eldercare support and fertility help. The things members call your office about, answered by people whose job it is.
THREE WAYS TO FUND IT
How would you want to structure it?
Include it in dues and make membership harder to cancel. Offer it as a paid add-on and create non-dues revenue. Or make it available at cost as pure member value. We'll model all three against your member count before you pick one.
Whichever you choose, it costs the association nothing to offer.
WHAT ASSOCIATION LEADERS ASK
You might be wondering...
Do members have to qualify?
Who does this work for? Can members be self-employed?
How would we fund this?
What does this ask of our staff?
Reviewed by Keryn Gold, PhD, MBA, Managing Partner
What could you add that would make everyone want to be a member?
Tell us your goals. We'll craft a solution your members will truly value.
Start the conversation